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Imaging Science

Software Product Development-the Unsolved Mystery of High Tech

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One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It’s the high tech equivalent to the “Black Hole” phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight. Monitoring the progress of a software project can be like peering into the darkness of a seemingly bottomless pit.

And why is this so? It seems that in such a typically high tech, yet now familiar activity, we would have long ago figured it out. We’re in an age where PCs, with the power of supercomputers from just a few years back, are slapped together like bicycles, and don’t cost much more than a bike. You would think that the process of software development would, by now, amount to simply turning a crank–yet it seems it hasn’t advanced much since the dawn of the PC age.

I don’t mean to be overly dramatic here. But I have been in the high tech and software industries since 1983, and I have never been involved with–or even personally known of a software project–that came in on time and under budget. Never. Not even ONCE. That’s pretty incredible. Now, I realize that there are almost certainly examples of on-schedule projects out there, but they are in the overwhelming minority of all software that is developed.

THEY ALWAYS SLIP

It’s just accepted in the software business that projects will slip, particularly when the end result is an actual commercial product. The businesses I’ve been involved in have tried everything. When I’ve had direct responsibility, we’ve taken every approach imaginable. We’ve tried an approach of “No upfront planning”–starting coding as soon as possible. We’ve tried “extensive and laborious upfront planning”–with a detailed spec, and a prototype, completed prior to initiating production coding. I’ve seen many projects that tried using intermediate steps, falling between the two extreme approaches above. We’ve tried to start projects by purchasing as many “pre-written” modules as possible, used various languages and platforms, hired dedicated debugging personnel, tried code-generators, assembled both small teams & large teams, you name it–we’ve tried it. Project schedules have been written with the utmost conservatism, at the insistence of senior management. No matter. Across a number of different companies, EVERY project has slipped out beyond the wildest nightmares or everyone involved.

ONE LINE OF CODE, TWO WEEK DELAY

Once I asked our lead programmer to change ONE LINE OF CODE in a well-established product. He estimated it would take just a few seconds to make the change, and a few hours to test it. The change would be final by the end of the day, at the latest. Two weeks later I was still waiting for a solid product.

Now, don’t misunderstand. I’m not writing this to bash software developers. While not every developer I’ve worked with over the years has been a world-beater, I’ve had the fortune to work with quite a number whom I consider to be outstanding. Many have been extremely bright, dedicated and hard working. But no matter how much thought, time and effort went into it, our projects always slipped. A lot. We usually ended up with a commercially successful product, but how much better we could have done, had we figured out a way to bring the product to market on time? The only saving grace was the competition had the same problem.

MORE ART THAN SCIENCE

The reason, I believe, is that writing software remains much more of an art than a science. This statement is a bit surprising, until you look a little deeper. There is certainly much methodology available to guide a team to use sound, time-tested practices in developing software. However, a software program is really just a document written in a foreign language. That’s why C++ and Java are called Programming Languages. It’s also interesting that many programmers who aren’t classically trained in computer science come from an English, Music, or other language background. Just like in writing a novel you are guided by syntax, grammar and writing rules, writing a software program is very similar. In writing a novel you are essentially creating a unique work that has never been done quite the same way before. Also true for a software program. If you knew exactly how the writing of a novel or software program would go before you began, there would be no need to write it–it would have already been done. While there are plenty of rules (representing the science) to writing good software, at the end of the day it’s a unique, written creation (the art).

COMPLEXITY OVERWHELMS EXPERIENCE

Another key reason why conquering the software development process has appeared to be impossible, is the vastly increased complexity associated with software projects today. Let’s face it, the average piece of software today does a lot more, and is quite a larger in terms of the number of lines of code, than at the dawn of the PC era. The creation of graphical user interfaces really started the explosion in the size of software code. So much more code is needed, to bring the user-friendly products of today to life. And what enabled this, of course, was the dawn of the modern operating systems, especially the overcoming of the 640K limit that the original DOS operating system required PC programs to run in. Windows and other modern operating systems almost eliminated the need to write software efficiently, at least from a code size perspective. Today the embedded systems world is pretty much the last bastion where writing code efficiently lives on–it’s pretty much a lost art to most of the software world. It’s interesting to speculate–if we were still writing in the 640K box, would software development have evolved to a more predictable science today? Maybe, but the world would be a less productive as a result.

WHAT TO DO FROM A BUSINESS PERSPECTIVE?

As you can tell from this discussion, I don’t have a great set of answers on how to bring software to market on time. It’s one of the great frustrations of my career. I still strongly believe that getting the best people you can get will make the problem better, even if it can’t be solved completely. I also believe in keeping development teams small, with the minimum of structure necessary to run the project. It’s also wise, in my opinion, to structure your product releases to be more frequent, while adding fewer new features per release. This should at least minimize the pain of each release slipping, since the slip time of each release should be less. And knowing what you’re going to be coding, developing a spec document and sticking to it (no feature creep!) is also sound practice, although I’ve found it to be no panacea. Beyond that, I’m at a loss. Maybe one of you has a strong opinion on how to bring projects out on time? If so, send me a comment–this is a discussion worth having.

Article Source: http://EzineArticles.com/373485

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Imaging Science

Lead Generation Techniques and Software for Changing European Markets

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It’s obvious that every business under the sun is highly dependent on its marketing and sales team for generating profit. But for marketing personnel to maximize their performance, sales leads are the most crucial link in the entire chain of the revenue generation process. In fact, the quality and quantity of sales lead often become the key differentiators between rival organizations vying with each other to grab a slice of the market share pie. However, society as a whole has witnessed a sea change in computing prowess and its implications during the last decade. No wonder, incipience of Information Technology as the key driver of our lives has revolutionized the very concept of the lead generation process too.

Lead generation has been conventionally perceived as the marketing process of instigating interest of the target group in a single or range of products and services, aimed at creating a sales pipeline. But contemporary practices of this technique have been developed with emphatic usage of multiple digital channels that encompasses integrated online and social platforms due to the emergence of self-directed buyers, who performs a comprehensive online research before deciding to purchase from a particular vendor. This is more true for tech-savvy young generation of developed economies like the European Union, USA, Canada to name a few; the trend is gaining momentum in developing markets too. Also, reliance on 3rd party data provided by market research firms has been diminished by the concept of owning big data. Most importantly, data analytics has made business decisions extremely fact-based, which is in sharp contrast to the earlier mindset of combining intuition and personal experience.

In this context, of particular interest is the dynamic economics of the European Union, which is evolving and consolidating at the same time. It’s a tricky environment and desperate time for marketing professionals across companies and countries. The biggest challenge for them is to generate high quality leads – the pre-requisite for driving successful campaigns and converting prospects to customers. The complexity is compounded by lack of affordable resources that can provide crunch data for feeding effective tactics like telemarketing and promotional emails. Fortunately, Chief Marketing Officers are pulled out from the abyss by Information Technology sector, which periodically launches versions of lead generation software for UK, France, Germany and other major economic powerhouses in Europe – helping to revamp the balance sheets and investor sentiments across the continent.

But change is inevitable and lightning sometimes strikes twice! The socio-political scenario in the UK is going through a radical change. After Ireland, it’s time for Scotland to break the old ties and establish its independent identity. As a consequence, from a marketing perspective, lead generation software for the UK will be of greater relevance. Economic pundits are speculating the possible impact of this split up because of numerous modifications in identification pointers like website domain names, postal addresses and phone numbers. If these changes are not sorted out at the earliest, they might trigger instability in businesses. Definitely, vendors providing lead generation software for the UK, after political reconciliation, will need to revise their source codes and algorithms to cater to the business requirements of the modern United Kingdom.

Article Source: http://EzineArticles.com/8731094

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Imaging Science

Breaking the Growth Barriers in the Information Technology and Software Sector

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There’s nothing automatic about corporate growth, particularly in the information technology industry; build it and they will come is a myth. In the real world there is either a structured, process-driven growth cycle, or stagnation–and stagnation is automatic. Inherent to growth cycles are barriers, real-world business challenges that put some software companies out of business and spur others on to break through those barriers to higher levels of success. Overcoming those barriers is the very definition of growth; when you break through a barrier, you’ve achieved growth.

You’re a software or information technology company, prosperous in 2005, which means that you have a good product, you’ve made some smart decisions and you’ve already broken through some growth barriers. You’re successful. Now what?

Any company, regardless of age or size can experience barriers to growth: if you find it hard to develop and maintain market momentum; are tied to your entrepreneurial management style and unable to scale; have reached a level of revenue or income and stagnation is settling in; or if your revenue is generated from one product, service, client, or industry, then you’re at the next growth barrier, you need to be able recognize it, and you need to prepare to cross it. This overview discusses the typical growth barriers that confront many IT and software companies, and how external consultants can be used effectively to break through those barriers.

Strategy Constrained

At this point your company or product is in the early stages of its evolution. You’ve landed a handful of key accounts, and you’re encouraged by your early success. Now you need a plan, a strategy, a concrete agenda that will move your information technology company from being a collection of talented people with a common goal, to being a team with a common goal and a battle-tested strategy for achieving that goal.

This stage is characterized by:

    o Perpetual realignment of company strategy

By delivering guidance on corporate strategy, a marketing strategy consultant may be able to help a company like yours to:

    o Define untapped solution areas
    o Make technological platform decisions
    o Select appropriate geographic markets
    o Write actionable business plans

Capital Constrained

You’ve taken your software company or product as far as you can on your savings. Or perhaps you’ve made a few key sales that have kept you afloat. In order to move your company on to the next phase of development you need an infusion of capital to hire skilled employees, make key acquisitions and fuel your growth. Technology is your specialty, not prospectus writing for venture capitalists.

This stage is characterized by:

    o Inability to fund business strategies
    o Decision-making based upon short-term cash-flow issues rather than long-term strategy

Through road-show ready business plan development and introduction to network of VCs and angel investors, a strategy consultant may be able to help a company like yours to:

    o Author compelling investment prospectuses
    o Define immediate and long-term financial requirements
    o Execute successful finance road shows

Skills Constrained

Typically a company finds themselves at this stage of development with a great product built on sound technology aimed at a particular industry, and their first round of financing secured. They also find themselves with a weak or non-existent positioning statement, a reactive product management process, exhausted or ineffective sales skills, and a strictly opportunistic business development strategy. Company growth is limited in part by the notion that the product will sell itself because it is superior to any other on the market–indeed, it may be the only offering. Revenue growth is limited because the product is defined in terms of its functionality, not its value to the customer.

The offering, and by extension the company, is still being defined by technologists; it has yet to be married with a solid business development plan, marketing or sales acumen. More worrisome is that the very success of your company has brought you to the attention of major players who do have personnel and strategies dedicated to driving you out of the market; they view you as a threat. Your days of flying under the radar are over.

This stage is characterized by:

    o An attractive market
    o A compelling product
    o Adequate financial resources
    o An inability to develop market momentum

Through sales, marketing, product management and business development acumen, a sales and marketing strategy consultant may be able to help a company like yours to:

    o Recruit and manage skilled personnel
    o Craft compelling product and company positioning
    o Create effective sales vehicles and sales strategy
    o Recruit and manage appropriate and motivated alliance partners

Process Constrained

A company at this stage of development is typically successful, no longer a start-up, is being run by a management team, has been accepted in the market, and is competitive. However, fundamental product development and sales and marketing management processes have not yet been accepted within the foundation of the corporate culture. This means that the solution to most situations are human-based, usually hand-crafted by the management team; the foundation of proven processes is absent.

This stage is characterized by:

    o Market acceptance
    o Ability to compete with established players
    o All actions are hand-crafted, typically by the senior management team

By introducing repeatable, best-of-breed processes for sales, marketing and product management, a sales and marketing strategy consultant may help a company like yours to:

    o Introduce effective and repeatable product management, marketing and sales processes
    o Reduce day-to-day reliance on senior management resources

Innovation Constrained

Organizations at this stage of development have achieved a great deal of success; processes are ingrained, product development is streamlined, and sales and marketing systems are in place. But by definition the market keeps shifting: your product is being eclipsed by younger companies with products that perhaps even capitalize on your R&D and experience; your market may be saturated to the point that the double-digit growth rates your investors have come to take for granted are a thing of the past. You need a new product or a new market or both.

This stage is characterized by:

    o The management team no longer involved in all decisions
    o Stagnation beginning to creep in with respect to products and markets

By introducing fresh thinking about new markets, products, and channels, a business strategy consultant may be able to help a company like yours to:

    o Author innovative channel strategies
    o Leverage existing products into new vertical and geographic markets
    o Capture requirements for nascent product lines
    o Embrace change as the source of competitive advantage

Article Source: http://EzineArticles.com/44984

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Hot New Tech Gadgets

Hotel outcall erotic massage in Bucharest

Hotel outcall erotic massage in Bucharest

There is no doubt that receiving a massage is good for your mind body and soul. If it’s such an important part of living a healthy lifestyle, why don’t we all do it more often?
Massage is one of the oldest natural therapies. It contributes to physical and emotional health and to practical exercises, can stimulate and relax muscles, improve circulation and promote the healing of a wide variety of suffering. Massage is easy to achieve.
Relaxation massage is all about relaxing. It focuses on giving the client time to recover from the stresses of daily life. When you experience relaxation massage, you can expect a treatment that involves:
Long smooth gliding strokes that are rhythmic and flowing
Pressure that is deeply relaxing, but not painful
A treatment that is designed to soothe and relax you, not to relieve chronic pain or other underlying ailments.
A therapist who also takes the massage environment into account – look for soothing music, warm luxurious towels, and occasionally the use of essential oils to enhance both the environment and the effects of the massage
As with any kind of massage, the benefits of a relaxation massage can last for several days after your treatment.

Relaxation massage – like other forms of massage – can offer the following benefits:
Lowering blood pressure – at least for a while
Improvements to peripheral circulation
Improvements to skin tone and appearance
Improvements to gastrointestinal motility (bowel movements will become more regular)
Some reduction in muscle tension including the relief of muscle tension headaches
Improvements to any stress-related symptoms. This can include providing a gentle boost to the immune system if you undergo regular treatments.

There are different types of body massage and you are wellcome to try them all, or the one that is the best for you:

Swedish Massage Therapy

Swedish massage is virtually synonymous with massage therapy. Swedish massage is based on the Western concepts of anatomy and physiology, compared to the energy-centric style more common in Asian forms of massage. Using lotion or oil, massage therapists typically begin with broad general strokes and then transition to specific strokes to address problem areas. As the best-known type of bodywork performed today, one of the primary goals of the Swedish massage technique is to relax the entire body. This is accomplished by rubbing the muscles with long gliding strokes in the direction of blood returning to the heart. But Swedish massage therapy goes beyond relaxation. Swedish massage is exceptionally beneficial for increasing the level of oxygen in the blood, decreasing muscle toxins, improving circulation and flexibility while easing tension. Additional Swedish massage techniques include circular pressure applied by the hands and palms, firm kneading, percussion-like tapping, bending and stretching. Before and during your Swedish massage session, communication is encouraged with your professional massage therapist so that your massage is customized to your specific needs.

Aromatherapy Massage

An aromatherapy massage is a Swedish massage with scented plant oils (known as essential oils) added to the massage oil. Extracted from flowers and other plant parts, essential oils offer a pleasing scent and are believed to have healing properties. Lavender and rose, for instance, are known to promote relaxation. Although oils may be selected to address specific needs, the therapist typically uses pre-blended oils to relax, energize, or uplift. Your massage therapist will usually decide which essential oils to use, but you can let them know if you have a preference. Essential oils are diluted before being applied to the skin. During the massage, you’ll be given a full-body massage while inhaling essential oils through a diffuser and absorbing them through your skin. Sometimes an aromatherapy massage will only focus on your back, shoulders, and head. You won’t wear any clothing other than underwear, which is optional.

Hot Stone Massage

As the name implies, hot stone massage uses warm stones. The therapist places heated, smooth stones on specific points on the body and also holds the warm stones while giving the massage. The stones are usually basalt (a volcanic rock that retains heat well). The warmth of the stones can be relaxing and can loosen tight muscles so that the therapist can reach areas of muscle tension quickly. Stones used for the heat massage are river-smoothed stones that are heavy enough to healing pressure but light enough to avoid discomfort. Some believe that the stones are symbolic of the forces of nature as they are smoothed and molded by the gentle but influential power of the river. The smoother the stone, the more energy it is believed to hold. The stone massage is performed by placing heated or cooled stones along the client’s back, specifically upon the meridians seen in acupressure techniques. The stones then help the body retain their healing heat which in turn enter the muscles and melt away stress. In addition to river stones, some massage therapists use a tool called a body rock. The body rock is carved from stone or found and smoothed for comfort. It helps to enhance the therapist’s strength during the massage and helps focus the pressure being applied to the body. Many therapists use this tool directly on the skin but it can also be paired with massage oil or even used over the client’s clothes.

Thai Massage

Thai Massage is new to modern spas, but it is actually an ancient form of massage thought to have been developed by Buddhist monks in Thailand 2,500 years ago. It uses passive stretching and gentle pressure along the body’s energy lines to increase flexibility, relieve muscle and joint tension and balance the body’s energy systems. A unique blend of assisted yoga, passive stretching, and pressing massage movements, Thai massage is more energizing than other forms of massage. It’s a little bit like yoga without doing the work, as the therapist moves and stretches you in a sequence of postures, usually on a mat on the floor.This is why it is sometimes called “lazy man’s yoga”. Thai massage can be both relaxing and energizing, so it is a good choice if you want to be active after your massage.
The therapist uses a variety of different sequences of techniques on clients, who are either laying face up, laying face down, seated, or on their side.

Massage therapy is a treatment approach which is growing in demand and popularity. It was once considered an alternative or fringe approach, but it is now becoming much more mainstream. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.
The body’s soft tissue areas include the muscles, tendons, connective tissue, etc. If someone is tense and in need of a release, or they have been injured and have extensive muscle and/or nerve tissue damage that plagues their body, massage therapy might be worth exploring. Here are some benefits of massage therapy.

 

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Benefifts of massage:

1. It Is Relaxing – When the body is tense and under stress, it produces unhealthy levels of the well-known stress hormone, cortisol, which can contribute to weight gain, sleeplessness, digestive problems, and headaches. Massage therapy has been shown to decrease cortisol levels in the body. This enables the body to enter a recovery mode. Moreover, this form of therapy also triggers lasting feelings of relaxation, improved mood, and reduced stress levels.

2. It Reduces Stress – Not only can massage therapy help with stress relief, but regular massage sessions over a prolonged period of time can boost energy levels, reduce pain, and stimulate individuals on physical as well as emotional levels.

3. It Can Help Lower Blood Pressure – Regular massage therapy sessions have been found to reduce blood pressure levels. In fact, some long-term studies have shown that a consistent massage program can reduce both systolic (upper number) and diastolic (lower number) blood pressure. Moreover, it can also reduce cortisol levels within the body. Furthermore, consistent massage sessions can also reduce trigger sources for anxiety, hostility, tension, and depression. In turn, lower blood pressure levels can also reduce
the risk of heart attack, stroke, and/or kidney failure, as well as many other health issues.

4. It Promotes Muscle Relaxation – The purpose of massage therapy is to target the source of the body’s pain via eliminating tense muscles, increasing flexibility, and providing relaxation to the affected muscles as well as the body as a whole. Massage also promotes circulation to the affected or injured muscles, which increases nutrients and oxygen to the damaged tissues. In turn, this increased activity to the affected sites
reduces stiffness and edema (swelling) in the muscles and joints, as well as increases flexibility to help reduce pain. Moreover, this form of therapy also releases endorphins (pain-killing hormones), which boost the dopamine and serotonin levels in the body. These hormones assist the body in many ways–physically as well as emotionally. Case in point, they promote healing, pain management, and feelings of euphoria, as well as help to calm the nerves.

5. It Can Help Improve Circulation – The long-term benefits of massage therapy are not to be underestimated. Improved circulation is part of a snowball effect that occurs in the body as a result of receiving regular therapy on a consistent basis. This is because proper circulation brings damaged, stiff, and tense muscles the rich blood supply they need to promote healing. Moreover, massage also promotes improved circulation via the use of hands-on pressure, which moves the blood through the damaged and congested areas of the body. In turn, the release of this same pressure causes new blood to flow into tissues. Furthermore, the squeezing, twisting, and pulling action of the massage technique also removes lactic acid from the muscle tissues. As a result, this action improves the lymph fluid circulation, which carries metabolic waste products away from internal organs and muscles. In turn, this results in lower blood pressure levels and improved overall body function.

6. It Can Help Improve Posture – Many Americans experience back, neck, and muscle pain from a variety of sources. However, the primary cause of this pain results from poor posture. In fact, chronic back pain, massage is the number one reason for missed work days and second most common cause of disability, is often the result of incorrect or poor posture while standing and/or sitting. Moreover, being overweight, poor posture, and repetitive or overuse movements can also contribute to the strain on the back and other
potential problem areas. As a result, the added strain often causes spasms, pain, and tense muscles in the hips, glutes, back, neck, and legs. Massage therapy can help get the body back into proper alignment. In fact, improving one’s posture can be one of the most beneficial and relaxing aspects of massage therapy. Massage allows the body to relax and loosen the muscles made tense and sore via bad posture. In turn, this allows the body to position itself in its organic and pain-free posture. As part of a consistent massage therapy program, the body’s muscles are loosened and relaxed. Moreover, the joints have greater freedom, flexibility, range of motion, and pressure points are relieved. As a result,
the body is able to position itself in an organic and healthy posture. In short, massage therapy helps to correct the positions and movements developed over time as a reaction to pain.

7. It Can Help Strengthen the Body’s Immune System – Regular massage sessions provide many benefits to the human body. It is a well-known fact that individuals who experience high levels of stress are more vulnerable to illness and injury. When stress is combined with sleep disturbances and poor nutrition, the impact is directed at the body’s immune system. Its ability to naturally protect itself against infections, pathogens, and bacteria is greatly reduced. Some might wonder how massage therapy benefits the immune system. Studies have indicated that regular massage sessions not only help reduce stress, but can also boost the immune system’s cytotoxic capacity (activity level of the body’s natural “killer cells”) and enhances the body’s ability to deliver nourishment. Moreover, massage therapy can be a great addition to any exercise program. Much like regular exercise can keep the body fine-tuned, regular massage therapy can help keep the immune system strong and resilient.

Once considered an alternative or fringe approach, massage therapy is now much more mainstream and growing in popularity. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase
circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.

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